Jakarta, June 3rd 2018 – As Pioneer of 4G LTE services, BOLT enters into the Indonesia’s Top 100 Most Valuable Brands 2018 where the assessment conduct by SWA Magazine in cooperation with Brand Finance, Brand consultant international agency. The award ceremony given directly to Chief Marketing Officer (CMO) BOLT Liryawati, Thursday (31/05) at Shangri-La Hotel, Jakarta.
Chief Marketing Officer BOLT Liryawati after receiving the award said, “Indonesia’s Top 100 Most Valuable Brands 2018 is a benchmark to show how valuable the company is when measured by monetary value. The entry of BOLT to the Top 100 Most Valuable Brand proves that BOLT’s strategy succeeded win customers heart. The high-values companies are companies that are well-known to the public as the companies that provide the best service and able to attract people to buy its product. The products or services that win the customers heart will support the sustainable of corporate growth. Therefore, we will continue to present products and services that suit the needs and expectations of customers.”
Indonesia's Top 100 Most Valuable Brands is the ranking definition of 100 companies in Indonesia with highest brand value. The brands included in this rank consist of corporate brand and product brand. To determine the rankings uses qualitative and quantitative approaches. The qualitative approach is done by evaluating the company’s financial performance and also using Brand Strength Index (BSI). The BSI analysis covers three factors, namely: Marketing Investment, brand equity, and financial performance. While the quantitative is done with royalty relief.
Brand valuation aims to find out how much the company value compared to others companies in Indonesia. Furthermore, brand valuation can be used when acquisition, IPO, delisting from the stock market, valuation for the purpose of transfer pricing or strategic things. According to brand finance survey, obtained the value of brand, brand rating, brand ratio and enterprise value. This Brand Value rating can be used by companies to compare with their peers in the country and similar companies at the global level.